The European Animal Research Association (EARA) Communications Handbook seeks to empower research institutions, across the world, with the tools they need to develop a proactive communications strategy on animal research. The aim is to promote a balanced and informed debate throughout society about why the use of animals in research remains crucial to the progress of scientific, medical, and veterinary research. The handbook therefore provides a step-by-step guide that will also help you identify your main audiences and develop key messages.
We encourage your organisation to implement the recommendations outlined here, to become proactive in your communications on animal research and engage with EARA for further support and advice.
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