Images play a powerful role in shaping what the public understanding of animal research is. Yet photographs used in media coverage, online reports and public debate to represent it can be outdated, taken out of context or selected to present animal studies as something very different from the reality of modern research facilities.
Research institutions therefore play an important role in making accurate, representative images and videos available to counteract misinformation. Showing real footage of animals, their housing and care, research facilities and scientific procedures can help audiences better understand what animal research actually looks like today, while supporting greater transparency and public trust.
The fourth EARA Webinar brings together communications and animal welfare professionals with expertise in institutional photography, scientific video and virtual laboratory tours. Through practical examples, speakers will explore the challenges of showing animal research openly, how institutions can provide accurate visual material for the public and media, and how photography, video, and virtual access can provide context often missing from public discussions.
Schedule (CET):
15:00 Welcome & introduction – EARA
15:05 Using images and video to communicate animal research – Susanne Diederich, German Primate Center - Leibniz Institute for Primate Research (DPZ), Germany
15:15 Providing authentic images of animal research and procedures – Michaela Thallmair, University of Zurich, Switzerland
15:25 Having virtual laboratory tours as a transparency tool – Jamie Yuan, Understanding Animal Research, United Kingdom
15:35 Communicating animal research through scientific video protocols – Jordan Clark, Journal of Visualized Experiments (JoVE), US
15:45 Panel discussion & audience Q&A – moderated by EARA
16:10 Closing remarks – EARA
This event is online only. Registration is free but mandatory.
Certificates of attendance will be issued after the webinar.