Biomedical Research Awareness Day (BRAD) takes place this week on Thursday (15 April).
Organised by Americans for Medical Progress (AMP), the online initiative will highlight the importance of biomedical research using personal stories from patients about diseases and conditions.
The video stories will be shared on social media with information about which animal species were used to find a suitable treatment.
On the same day, EARA is launching a new initiative called #LetsTalkSciComm – which asks science communicators how they communicate about research, and in particular how they handle the subject of animal research.
EARA’s first guest is Ben Rein, a TikTok communicator and neuroscientist at the Stanford University, USA.