EARA is staying on X. Why?

Over the last few months, many research institutions, scientists and advocacy groups across the world have decided to leave X (formerly Twitter). Although we share their concerns about the platform’s role in spreading misinformation and disinformation, and respect their decisions, we have decided to continue our work on this platform for the time being. 

We are closely monitoring our presence on X, while also exploring alternative platforms like Bluesky. While follower numbers have slightly declined due to many users deleting their accounts, we continue to engage with a significant audience, both through our main account and via our ambassadors. This network has been a crucial component of our annual social media campaign, Be Open about Animal Research Day (#BOARD). This campaign has significantly raised the national profile of EARA in each country where we have an account, and it is one of the key reasons behind the campaign’s consistent growth since its inception in 2021. 

EARA’s presence on X has been built over the past ten years and spans 19 European countries, reaching audiences in multiple native languages. This has created a valuable network of EARA ambassadors in all these countries, aiming to share reliable information specific to each country in its native language and promoting a culture of transparency and openness in animal research. For those staying on X and interested in balanced information on the use of animals in research, please follow the EARA X account in your country. 

Our presence on X may be more crucial than ever, especially now that the departure of other institutions has created a void, which provides an ideal space for the further spread of misinformation on the platform.  

We will continue to review and adapt our communication strategy on X, as well as all other social media platforms, to ensure we are reaching the widest audience and providing accurate, evidence-based information on the use of animals in biomedical research and for regulatory requirements, as well as advances in New Approach Methodologies (NAMs).