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US campaign highlights animal studies

An innovative US social media campaign, aimed at increasing public support for animal studies, which benefit humans and animals alike, has been launched.

The #WhatIf campaign, by the Foundation for Biomedical Research, Americans for Medical Progress and States United for Biomedical Research, will allow institutions to share eye-catching infographics, facts and interesting insights about the importance of animal research.

Each week (on Friday) in September, October and November, the group will share a Dropbox folder containing a series of pre-produced social media posts (facts, infographics and brief videos). Some, or all, of the provided materials can then be posted on social media over the upcoming seven days.

To join the #WhatIf campaign and receive these weekly emails, just fill in this brief form.


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